Digital18 Media Issues Public Notice to Protect OMG Franchise Rights
In a significant move for the Indian film industry, Digital18 Media Private Limited has issued a formal public notice asserting its legal control over the popular OMG franchise. This action highlights the complex and valuable nature of intellectual property in modern cinema.
A Formal Warning to the Industry
The notice was published on January 10, 2026, in a prominent trade magazine. It serves as a direct warning to all production houses, studios, and filmmakers. Digital18 explicitly cautions against developing any new projects based on the OMG universe without its written permission.
This includes any sequels, prequels, spin-offs, or derivative works connected to the 2023 film OMG 2. The company states that unauthorized use of the franchise’s branding, titles, or promotional material would be considered an infringement of its rights.
Clarifying Ownership Amid Development Buzz
This legal clarification comes at a time of intense speculation. Recent reports have suggested that a third installment, tentatively titled “Oh My Goddess,” is in active development. Trade publications have reported that stars Akshay Kumar and Rani Mukerji are attached to the project.
According to these reports, the film is slated to begin production in February 2026. The buzz around this potential project is widely seen as the catalyst for Digital18’s public statement. The company is moving to clarify the legal landscape before any further announcements are made.
The Legal Backbone of the Claim
Digital18’s claim to ownership is based on a major corporate restructuring. The notice explains that Digital18 is the successor-in-interest to the studios business of Viacom18 Media Private Limited. This transfer was part of a court-approved scheme effective in November 2024.
As a result, Digital18 states it is now the joint owner and co-proprietor of all franchise rights stemming from OMG 2. This includes not just the film itself, but the associated goodwill, brand value, and public recognition the “OMG” name carries.
Implications for Future Productions
The notice has immediate implications for any planned sequel. It places all entities on alert that any communication or arrangement for a new OMG film requires Digital18’s authorization. The company warns that unauthorized projects could face legal action for violation of contractual and proprietary rights.
For investors and industry observers, this underscores the critical importance of clear IP ownership in franchise filmmaking. A successful franchise like OMG represents a significant long-term asset. Protecting that asset from unauthorized use is a key business priority for the rights holder.
The next steps will be closely watched. The industry will see if the reported “Oh My Goddess” project proceeds with Digital18’s official involvement, or if this public notice leads to a reassessment of the production’s legal footing.
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